Contextual Portfolio - Workshop Week - ManvsMachine

Man Vs Machine Lecture

This lecture was presented by someone from  Man Vs Machine who was Matt Whitewood; he is a graduate from the University who has a degree in Digital Media. He went through work that led to working with Man Vs Machine, work he has done with Man Vs Machine and how we can improve our approach to the industry.

One of the projects he worked on was the Nike KD7 project for the new trainers; this was one of my favourite pieces that he showed during his lecture.  The advert showed of some of his amazing effects and animation; the animation includes close ups, clever transitions and changes the shoe in to animalistic characters.

Here is the advert below;

Another project from the ManvsMachine studio was the work done for Film4; although Matt didn't work on this project himself, he knew what went in to the project and went through it with us in the lecture. The aim of the project was to create a film channel rather than a tv channel; this covered all on-air aspects of the brand from indents to OSP and more. 

The outcome was a contemporary take on a classic film strip using a custom motion technique; the idea was to expand beyond the logo and give the brand an overall visual signature. I liked looking at this project as it showed how you can completely rebrand a company to give the audience a different perspective on the brand. 

Here is what they have to say about the project;

'Needing to cater to ultimate film buffs and occasional action movie fans alike, this filtered down into details such as a film poster inspired typographic system that intelligently resizes titles to occupy a designated screen space, giving all films an equal billing whether it be 'ET' or 'Harry Potter and the Sorcerer's Stone'.'

'The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods. Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically. Each of the idents is constructed from a vast array of film references and homages; from the iconic to the obscure.'

'The technique itself became a celebration of film craft, allowing us to mix live action with stop motion (the logo), and a healthy dose of post production, applied by the talented team at Analog. Not forgetting the beautifully cinematic score by Resonate.'

Here are the outcomes;