Seminar - Rob Lycett - Generated briefs

This seminar was aimed towards the idea of work on micro briefs; as they small it gives you the chance to be creative and develop yourself. 

Using a twitter account that generates briefs, as small groups we chose a brief; we then had 30 minutes to think of a concept and then produce an outcome in response. 

This task was initially hard to tackle, as a group we didn't understand what parts of the brief meant. After a bit of light research it revealed that the topic was quite dark. It was about the pamphlet about in Ireland and how there was a lot of poverty and the author wrote about how families should produce babies and sell them off as food as to provide money. This pamphlet was make believe and the writer turned a sensitive subject in to something deemed as acceptable. 

Our response was have a baby made of cake, with each body part separate and blood (jam) flowing out of them. Sections of the pamphlet would then be written on each of the body parts. It was an interesting outcome and slightly crazy but I think the idea of the seminar was encourage idea generation. 

My thoughts
This seminar made me evaluate the way I work in my own practice, I feel at times I can be quite restrictive which isn't healthy for idea generation. I think that tasks like this could help me open up and be more creative; this is something I would consider doing again in the future. 

Process and Production (year 2) - After Effects - Motion

This process and production workshop was about creating motion using a series of images that when put together make the subject look like its moving. Before going to the workshop we were required to have drawn out a set of drawings that are positioned in the same place on each piece of paper.



In the previous workshop we were shown the video above for inspiration and a sense of what we would be doing in the next workshop; therefore from seeing this it was clear that were making the drawings move during the animation and may even appear to being drawn during the animation.

To begin with I needed to draw something basic that could be drawn multiple times; this would make up the 'boiling' image. It was noted that we required an odd number of pages as an even number wouldn't register with the viewer and appears to be an error instead of having a smooth movement; I recall that I used seven pages. I then scanned then into the computer and using photoshop I adjusted the levels etc to have a bigger contrast between the drawing and the paper. Also I made sure that each paper size was the same and aligned on top of each other to make the animation process a lot easier and smoother. Once I was happy I saved the images as low-res (72dpi) for the purpose of screen animation as large files can affect the speed of editing and processing.

The next stage was setting up the composition in After Effects which was the same as the usual; 25fps HD with the duration of 10 seconds. The audio is added first and then cut to where you want it; I chose to have a motown song but it was a song which fitted with the animation of drawing. When importing the images into the composition these were done as a 'Jpeg Sequence' so that the software knows to keep the files together.

Once the footage was in the composition I went to file > interpret footage > main and then set the frame rate to 25fps so that that it would match the compositions settings. I also slowed down the speed of the cycle as when you do hand drawn animations you need to slow them down so that 1 drawing lasts for two frames; and changed the loop to 50 to ensure that it would continue to go through the cycle throughout the whole 10 seconds.

The jpeg sequence then needs to be stretched so that it fills the whole timeline; to do this you need to open the stretch option and change the properties from 100% to 200%; in the process this slows the video down even more which helps when trying to work on a frame at a time. 

To make the drawing look more at home in the animation I need to find a paper background which I sourced from online; the paper looks slightly discoloured to give it a worn look. On the Jpeg sequence layer change the setting to multiply so that the white background is removed with the black drawings still remaining; this helps to make drawings look like they are placed on the background rather than being two separate layers, making it seamless.  

The next stage to is make the image seem as if it is 'drawing itself', to do this you use the pen tool to trace around the subject; please note that you leave the shape open as you only want the line to be affected rather than the whole area. This stage is repeated for each line that you may have. Also it is key to note that you must drawing the lines in the order you want them to appear so that the drawing will continue in one movement. To make the effect you need to go to effect > generate > select stroke on the shape layer. Stroke sequentially if ticked will make the strokes appear in the order you did them or un tick it for al of them to come on together. On the panel at the top change the colour and width of the line so it covers original image, then put play head to the beginning, click start stopwatch. Then change the end to 0% and drag the play head to where the image will stop being drawn and then change the value to 100% to add another stopwatch. Then change bottom drop down to the bottom option.

Overall I enjoyed the workshop as I learnt new skills in the duration such as making something look like its being drawn on; these skill will prove to be valuable in the future when working on projects either in university or in the industry. These new skills can also be taken forward to future workshops so that I am constantly building on my skills. Below is the screenshots of the process and the final outcome.

Importing the sequence 

Interpreting the footage 

Applying a time stretch

Applying multiply to footage

Changing colour of outlines

After drawing with the pen

Changing the stroke

The changed stroke.

Motion from Jade Irving on Vimeo.

A Conversation - Outcomes in place

A Conversation - Website domains

For my campaign to be fully complete I wanted to check that if I were to create a website that I would have a suitable domain available to me. 

So I went to a domain website where you can buy them and the prices range from a pound to thousands of pounds. I first tried to use ‘truth.com’ but that was taken so I tried ‘thetruth.com’ which was also taken. Then I chose to try ‘thetruthexposed.com’ which was available and although it wasn’t my first choice I think that it is suitable for the campaign as that’s what the ‘truth’ company are trying to do, ‘expose’ the lyrics in songs. 

A Conversation - Video outcome

After creating the poster I developed the idea for this short video animation; the animation lasts for 25 seconds which is suitable to used in Spotify. 

The whole aesthetic is similar to the poster as I wanted consistency throughout the campaign otherwise it may have felt a bit disjointed. I experimented with the typeface to see which would work best in terms of been bold and against which background. I eventually chose to used the filled in type against the yellow background as it was the most striking, and also related back to the poster which is part of the campaign as well. 

The short video could be used on things such as Spotify for example. Spotify is a good example of where the video could be used as the target market will already be listening to music at this point and this will interrupt their session with the powerful message. Hopefully after seeing the advert they will listen more closely to the music that follows. A small improvement I would make would be to add a voice over so that if the user isn’t looking at screen they will still be able to hear the message. 

A Conversation - The Campaign

The campaign is all about raising awareness of the language that is being used in music today and by using this language it is making it seem acceptable to masses due to high status artists’ using the language. 

I know that this type of language has been used in music for many years and so you may say why stop it now? Well it’s time for change; if you don’t make a point public how will it ever be spread, agreed with or in some cases cause a debate. So this is why I feel a campaign should be made, to raise awareness and highlight the problem in hand; I’m not saying that the campaign will change the music industry in a day but over time if this message is relayed enough it may actually start to create a difference in the way artists record their music. 

The target audience for this campaign would be people who listen to this type of music for a start which is mainly of a rap, hip-hop origin. Other people who this campaign may be aimed at is adults with children and people who are avid listeners of music as these are the people who can make a change. The market who is interested in that music is the audience who is more likely to make a difference to future music if they stand up against the industry. 

A Conversation - Typeface development

As I’m using type quite a lot in my project I decided I should create my own so that the whole campaign will be consistent  throughout the posters and videos etc.. 

So to the left you can see that I drew out a rough typeface; I wanted the type to look quite free and each letter to be individual which I feel I have achieved. Using the idea from earlier I have tried out the typeface using an example of text; the bulk of it is filled in and the bad language is just outlines. 

I’m pleased with the outcome of the typeface and I will continue to use it for the rest of my project. 

A Conversation - Poster development

On this page and on the next page I have looked at ways in which I can censor the lyrics whether it be by adding ‘*’, changing the words completely, striking through them or just removing them from the sentence. 

Originally I started with just one word in the speech bubbles; however, I thought that if I wanted the campaign to relate to my audience I should try to incorporate song lyrics into the poster to actually show the words being used in context. The paragraph I chose to use was from the song ‘only’ by Nicki Minaj ft Drake, lil wayne and Chris Brown. 

I think that when the words were completely removed worked well, but I also liked the ones where the normal words were filled in and the bad language were shown as outlines with ‘*’ in them. I felt that this way the poster was still shocking as the words were there but they weren’t as in your face as they were censored and set back from the rest of the text. 

A Conversation - Idea development

 This is another idea/ concept that I have started to work on. I have thought about ways in which I could modernise an iconic speech from history and instead of modernising the speech itself I decided to modernise the way it looks visually presented to an audience. This is why I chose to use three colours; using blue to reflect the emotions that the speaker is feeling. 

I searched on the internet for iconic speeches and amongst the list of names and speeches I came across Martin Luther King, I decided to experiment with his speech as it is one that I have grown up knowing about and take deep interest in. So as said above I decided to experiment with the visual but I also decided I would modernise what the speech is saying as times have moved on from when he wrote the speech. I decided to write about equality between genders but still trying to use his style of writing. However, I found this extremely difficult to do and I only managed to create a short paragraph. 

The next stage of development looked at speeches in the past compared to speeches of today. I was trying to say that speeches of the past were more powerful compared to speeches from people such as Kanye West who wants to run for president. I wanted to have some humour around this topic as I find it laughable that he wants to run for president when he’s not really a role model with what language he uses in his music and the way he carries himself. The poster’s on the next page could be a way of degrading his run for presidency by an opposing candidate. 

A Conversation - Facts

I decided to research about the use of the ‘n-word’ to see why people of that origin can say the word freely but a white person is restricted from using the word. In my findings it was apparent that the word was used by white people back in history when there was black slaves. The term would often be used when the action of whipping, beating etc. was been carried out on black slaves and so therefore if a white person were to use this terminology now it may be seen as that we are going back to a time that we have moved on from and developed as a human race since then. Many people use the word as a sense of brotherhood which is becoming more commonly used; however some people don’t think we should be using the word at all after what it was originally used for. 

With these words I feel that it’s all in the context that you use them and the understanding you have with the people you use it to. At times I find that the way the words are delivered can change the meaning entirely. For example the song ‘straight outta compton’ is this aggressive rap song with numerous bad words within it, however as artist performed an acoustic of the song and even though she’s singing the words still, the song seemed to have a different meaning just from the way it was packaged. A similar example is with Taylor Swifts’ latest album ‘1989’ where an artist called Ryan Adams covered the whole album and afterwards you were left with an album which was more laid back and chilled out and with songs they seemed to gain a greater/ deeper meaning. 

A Conversation - Thoughts

I know that the language I have been using in my development I won’t be able to use in my final outcomes as it isn’t acceptable and so why promote the use of it which is whole message behind my campaign. 

Therefore moving forward I need to consider how I can censor the language so that it still has the same shocking affect that it currently has. This may involve changing the words completely or cutting out a couple letters from the words so that you can still tell what they say without fully saying the word. 

Also moving forward I could consider developing one of my original ideas that I had; I found my third idea interesting which was to do with modernising iconic speeches. This could influence this brief slightly as in a way song lyrics are a way of speaking to their audience. 

A Conversation - Typography research

As my posters will focus heavily on type I decided to do some research into to type and then experiment with it. I took inspiration from Mike Perrys’ book “hand job’ which was extremely useful as it is full of many different typefaces compared to the standard ones you can get in your font library. 

These are some of the typefaces that interested me when going through the book; they are some similar ones but most of them are fairly different. On the next page I have tried out a few of them to see if they would work with the rest of the visual. 







These are some experiments using the typefaces from the book.

A Conversation - Logo development

Here are some of the digital experiments I did for the logo and I struggled to find an outcome at first as I wanted the logo to be quite simple but at the same time have a deep message. These ideas were brought forward from my initial drawings and then developed and expanded upon. 

The ideas on the next page were mainly about incorporating an abstract ear with the letter ‘t’ from the word ‘truth’. I wanted to include the ‘t’ instead of obviously writing ‘truth’. However, I had a big struggle with this as at time I felt like I was getting close with the logo but then my peers would tell me that it looks like I was creating a one direction logo as they read the logo as ‘1D’. Therefore I won’t be taking that concept forward as I don’t want it to look as if I’m producing a one direction logo. 

From my other ideas I quite like the speech bubble idea as it’s fairly simple and straight forward. 

 Here I have tried out the speech bubble idea with the use of colour which I think works still but isn’t as strong as the black and white version. I think the reason for this is that the contrast between the black and white is much greater which creates a more striking and bold outcome. 

I will be using the black and white logo’s in my campaign as they represent the campaign well with the concept of spreading a message and the logo is in the shape of a speech bubble. Also I think that keeping the logo in black and white is the best decision as they will be easy to interchange in the campaign. 

Process and Production (year 2) - Physical Studio - I am... with Nick Deakin (part 2)

This session was an extension of the previous workshop with Nick Deakin which involved looking at type and making a statement about yourself. Taking the sketches from the previous session we had to scale these up using a a different method/medium so that you ended up with a letter per an A4 page.

To start the session I looked at sketching any more ideas but I felt the ideas from the first workshop were more fitting and appropriate to use. I decided to progress with the typeface where I had an outline/border around the letters; to do this I moved away from drawing and started to cut up paper. As I needed strips of paper I used the guillotine to quickly get or pile of strips which would later be cut to create the shapes. There was no black paper available in the studio and I needed a contrast background to go with the white type so I photocopied white paper with the photocopier lid open so it was exposed leaving me with a black page as the outcome. Once I had the background I worked on each letter individually, cutting the white strips to form the letters and then glueing them down on to the background. To fill the grid system where there was blanks I filled these with the black pages to complete the layout. 

Overall I'm pleased with the outcome as I think that the contrast makes the statement bold and striking which is what I wanted from the sentence. The layout looks fairly balanced which was another aim for the project; to this though I had to add a '-' to the word so I wouldn't just end up with one letter on the last row. Below is my experiments done in photoshop after the workshop; I made the type look as if its taken from a birds-eye. I think this helps to make the type even stronger as its a straight on view, I also removed the background and added white instead to fit with the colour scheme. When I see it like this it makes me think that this could be made in to a print which I could hand out to potential employers. 

Overall I think the workshop and my typography was a success as I feel I'm constantly improving at type from workshops that were completed in year 1. This workshop showed me how you can create type without drawing which is my strongest skill. From an art based education it was good to go back to hand based skills and techniques instead of jumping straight in to producing things digitally. 

A Conversation - Campaign name/logo

As it is a campaign I thought I need to have a company/organisation that the campaign has come from so I started to generate name ideas for the campaign. Granted some of the ideas I came up with weren’t suitable at all or were too long. 

After speaking to peers and trusting my own opinion, I narrowed down the options to just two which were Truth and Power. The reason for choosing these was that I wanted my campaign to be both truthful and power which is why thought that these were the most fitting names for the campaign. 

Before moving on to the computer I used the traditional method of using pen and paper to quickly generate ideas. I looked at trying to represent the way the words sounded; also for the truth name I experimented with the idea of incorporating an ear into the logo to connect with the listening aspect of the campaign. After drawing out ideas I decided that I would go with the name ‘truth’. 

A Conversation - Colour Theory

Colour meanings are important in design and if you choose the wrongs colours this may affect the success of the design; you could incur cultural differences when using certain colours so you have to thing about the market you are selling to. This is why I have decided to look at colour theory so I can understand the meanings so that my designs will have a strong message. 

1). Red - it is the colour of blood and fire and is often associated with energy, war, danger, strength, power, determination, passion, desire and love. It is an emotionally intense colour. It has been know to increase respiration rate, and raises blood pressure. It is used for stop signs, stoplights, and fire equipment due to it’s high visibility. In heraldry, red is used to indicate courage. It is a colour found in many national flags. Red brings text and images to the foreground. When used as an accent colour it can make people make quick decisions for example impulse buys. Often in advertising red is used to evoke a sensual appeal. On the other hand it can be used to indicate danger. When advertising energy drinks, games, cars and any thing that relates to high energy you can use red as it is related to energy.

Light red represents joy, sexuality, passion, sensitivity, and love. 

Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.

Dark red is associated with vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.

Brown suggests stability and denotes masculine qualities.

Reddish-brown is associated with harvest and fall.

2). Orange - combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. It can give the sensation of heat as it is seen as a very hot colour. However, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental act

ivity. It is highly accepted among young people. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the colour of fall and harvest. In heraldry, orange is symbolic of strength and endurance. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design.

Dark orange can mean deceit and distrust.

Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.

Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

3). Yellow - is the colour of sunshine. It’s associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow draws attention, which is the reason taxicabs are painted this colour. When overused, yellow may have a disturbing effect. Yellow is seen before other colours when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honour and loyalty. Later the meaning of yellow was connected with cowardice. It can evoke pleasant, cheerful feelings. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very light-hearted, ‘childish’ colour, so Yellow is an unstable and spontaneous colour, so avoid using yellow if you want to suggest stability and safety. 

Dull (dingy) yellow represents caution, decay, sickness, and jealousy. 

Light yellow is associated with intellect, freshness, and joy.

4). Green - is the colour of nature. It symbolises growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. It is the most restful colour for the human eye; it can improve vision. Green suggests stability and endurance. In heraldry, green indicates growth and hope. Green means safety; it is the colour of free passage in road traffic.  Green is directly related to nature, so you can use it to promote ‘green’ products. 

Dark green is associated with ambition, greed, and jealousy.

Yellow-green can indicate sickness, cowardice, discord, and jealousy.

Aqua is associated with emotional healing and protection.

Olive green is the traditional colour of peace.

5). Blue - It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity. Blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products. Blue is a masculine colour. When used together with warm colours like yellow or red, blue can create high-impact, vibrant designs.

Light blue is associated with health, healing, tranquillity, understanding, and softness.

Dark blue represents knowledge, power, integrity, and seriousness.

6). Purple - combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolises power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colours. Light purple is used for a feminine design whereas bright purple is used to promote children’s products.

Light purple evokes romantic and nostalgic feelings.

Dark purple evokes gloom and sad feelings. It can cause frustration.

7). White - is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection. White means safety, purity, and cleanliness. White can represent a successful beginning. In heraldry, white depicts faith and purity. In advertising, white is associated with coolness and cleanliness because it’s the colour of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate colour for charitable organisations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

18). Black - it is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious colour associated with fear and the unknown. It usually has a negative connotation (blacklist, black humour, ‘black death’). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief. Black gives the feeling of perspective and depth, but a black background diminishes readability. A black or grey background can make other colours stand out and it is well known that Black contrasts well with bright colours. Combined with red or orange (powerful colours) it gives a very aggressive colour scheme. 

A Conversation - Thoughts

After creating the initial ideas in a digital form and developing the idea further I have realised I need to start pin pointing what I actually want from the campaign so I started to map out where I was heading with it. 

First I began by thinking what I would want to produce for it and the ideas that I came out with is a poster, bus shelter advert that could have interaction with the audience by having a QR code which would link up to a page with more info ( so the advert would make the audience want to read more), a billboard advert and side of bus advert for people on the move travelling which could extend to tube station advertisements, a flyer, fact-file and a booklet depending on how much information I can collate. Then I thought about will I need a logo for the campaign and a campaign name. This progress to looking a having a hash-tag as I know how influential social media is and how it would be beneficial to be on a social platform to spread the message. 

The hash-tags I came up with are, listen, expose, the truth, expose the truth, expose the words, listen to the truth, listen to the words, reveal, de-tangle, own up, open up, respect and explicit. For me I think that the shorter hash-tags would work the best as they are easy to remember and type which is important when trying to spread a message as if it’s too much effort to do it some may be reluctant to help the cause. 

Moving forward I will consider how the campaign can spread across all of the platforms so that they look consistent in design and looks a well rounded campaign. 

A Conversation - Video advertisement

Using the previous poster ideas I decided to create a short animation; I thought that it was important to have different channels to spread a message which is why I chose to create the video. 

I think that the animation is quite successful as it’s bold which makes a statement to it’s audience. Although I like the animation I feel that this is only a development as when I start developing the poster more the visuals for this will change in response to that. 

Moving forward I would like to carry this style and aesthetic further during development as I feel it works quite well with the message I’m trying to put across to the audience. 

A Conversation - Poster development

I decided to develop this idea from my initial sketches as I thought it was quite creative visually in the way incorporates the message. Also it clearly shows that I’m talking about music through using the earphones. 

As you can see I experimented with the thickness of the earphone wires and decided to go for the thinner wires as these don’t over power the text on the poster and although the visual is important, the text is extremely important. 

I started to have music lyrics coming out of the earphones and have them in conversation boxes to highlight the fact do you want to be sending this message. If not then why listen to it?

I think that the yellow and black is working quite well together here as they are contrasting colours that have the desired shocking effect. 

Using the same colour scheme I decided to develop this idea from my initial sketches I drew out. At first I drew the microphone quite bulky but I was advised by peers that this weren’t successful so I decided to redraw the mic and you can see the outcome to the left. I think that this design could be successful if developed further but I don’t think that I will take it any further as I prefer some of the other ideas I initially drew and have developed. 

Here I have experimented with the hash-tag design idea; however I have removed the hash-tags and made the three words have more freedom. I think that this works well as it’s as if the words are being spoken as they show expression in the way that they have been drawn in comparison to a neat and restricted typeface such as Helvetica. The type also makes the phrases appear aggressive which works well with my campaign idea as it’s make the words appear even worse than what they already are. 

As I have used the same colour scheme throughout my development so far I wanted to experiment with other colour schemes to see which was more successful. I chose to use red and white as these colours also remind me of warning signs which is something I wanted to get across. These colours worked quite well I thought although I still preferred the yellow and black. Another option was the use of green which I thought looked visually appealing, however I felt that this mellowed the message too much and didn’t give the dramatic reaction I was aiming for. After this development I will look at colour meanings to see what colours would work the best for the message of the campaign. 

A Conversation - Development of idea

These are my initial sketches for some poster ideas; I have tried to put the focus on shaming and highlighting the lyrics used in the songs whilst adding statistics to shock the audience. 

In some cases the language being used is more shocking as it is written down, you can actually see the word whereas when singing you almost forget the word as soon as it’s left your mouth. So I thought about how I would get the message across so I consider the use of message boxes similar to what you would see on social messaging platforms. Therefore the first idea shown is representative of this; then moving on to the right I have tried to include the idea of a hash-tag because everywhere you look on online you see hash-tags all the time so where would my campaign be without the use of a hash-tag or three. 

With the bottom left idea I was trying to think of a clever way to visualise my message so I thought about how earphones get tangled up which makes it hard to listen to your music so therefore I was suggesting that the audience takes time to listen to the words in songs in the same way you would take time to de-tangle your earphones. I think that this design is quite successful in it’s approach. 

The last one on this page is making use of the microphone which is associated with music and giving the idea that artists shouldn’t be able to come out with the language they do in the first place and so you cutting your ties with this music. Cutting the cord, meaning switching off this music and not feeding that culture. 

A Conversation - Development of idea

These are my initial sketches for some poster ideas; I have tried to put the focus on shaming and highlighting the lyrics used in the songs whilst adding statistics to shock the audience. 

In some cases the language being used is more shocking as it is written down, you can actually see the word whereas when singing you almost forget the word as soon as it’s left your mouth. So I thought about how I would get the message across so I consider the use of message boxes similar to what you would see on social messaging platforms. Therefore the first idea shown is representative of this; then moving on to the right I have tried to include the idea of a hash-tag because everywhere you look on online you see hash-tags all the time so where would my campaign be without the use of a hash-tag or three. 

With the bottom left idea I was trying to think of a clever way to visualise my message so I thought about how earphones get tangled up which makes it hard to listen to your music so therefore I was suggesting that the audience takes time to listen to the words in songs in the same way you would take time to de-tangle your earphones. I think that this design is quite successful in it’s approach. 

The last one on this page is making use of the microphone which is associated with music and giving the idea that artists shouldn’t be able to come out with the language they do in the first place and so you cutting your ties with this music. Cutting the cord, meaning switching off this music and not feeding that culture. 

A Conversation - Thoughts

After doing initial research in emoji’s I feel that I narrowed my research too much and didn’t leave my creativity open to change and development. This is why that although I make consider the use of emoji’s in my work at the same time I won’t put a strain on the outcome to include them as I feel that it limits the progress I can make. 

Some of the reasons I wanted to use emoji’s is that there are used within popular culture and have big part in our lives in this generation which is why I wanted the ad campaign to be current in its direction. However, from this I have realised that I didn’t just want them for this reason, I think I also wanted to use them to express emotion through the message that I’m trying to convey/ express to the mass audience as emoji’s are universally understood and accepted. 

So moving on instead of forcing emoji’s within my design I should consider colour theory to see if I can get a message through by using colour. Nick Deakin does this well as his designs are fairly simple but through colour and type he is able to come across in a certain way without over complicating things. I have looked at typography in my research which I need to look into further in order to look for typographic styles that could suit my message and campaign.