Here are some of the digital experiments I did for the logo and I struggled to find an outcome at first as I wanted the logo to be quite simple but at the same time have a deep message. These ideas were brought forward from my initial drawings and then developed and expanded upon.
The ideas on the next page were mainly about incorporating an abstract ear with the letter ‘t’ from the word ‘truth’. I wanted to include the ‘t’ instead of obviously writing ‘truth’. However, I had a big struggle with this as at time I felt like I was getting close with the logo but then my peers would tell me that it looks like I was creating a one direction logo as they read the logo as ‘1D’. Therefore I won’t be taking that concept forward as I don’t want it to look as if I’m producing a one direction logo.
From my other ideas I quite like the speech bubble idea as it’s fairly simple and straight forward. Here I have tried out the speech bubble idea with the use of colour which I think works still but isn’t as strong as the black and white version. I think the reason for this is that the contrast between the black and white is much greater which creates a more striking and bold outcome.
I will be using the black and white logo’s in my campaign as they represent the campaign well with the concept of spreading a message and the logo is in the shape of a speech bubble. Also I think that keeping the logo in black and white is the best decision as they will be easy to interchange in the campaign.
