Gary Taxali
I came across this designer after a studio lecture; I decided to look at his work for myself as I find the designers style compelling. Although it is fairly simple I think that it is more effective than some others as its not over complicated and the message is allowed to come through quite easily.
The reason I decided to look at Taxali’s work is that I may do my own illustrations for this brief and therefore I wanted to get inspiration from existing illustrations in order to form my own style for the campaign. I’ve noticed that the illustrations are quite stripped back and use about three colours at the most in a design which I think looks quite successful as its not distracting to the eye.
Moving forward from this I will keep in mind his style when producing my own illustrations as I feel that for a strong campaign the illustrations should be simple so that the audience doesn’t get distracted from the important message being conveyed.
Ed Fella
In my campaign I want to use typography throughout which is the one element I’m quite sure on. So I wanted to look at existing typography which is when I came across the work of Ed Fella.
What drew me towards his work was the expression you can gather looking at his work which is something I want to do in my own work. I want my text to have a meaning and message rather than just being words on a page which people will forget instantly. His style reminds me of the post-modern era as he focuses on the form of the type and is quite expressive just like David Carson who is also an inspiration to me as a designer.
Fella’s work expresses to me sheer freedom as his type doesn’t seem restricted to its movement or size. I’m interested in the way he fills the space with type and although there is still a lot of white space, it still feels balanced with the way it is laid out so it makes it appear fuller on the page.
When doing my own typography for the campaign I could consider doing hand drawn type to be placed on the posters etc.. as at times hand drawn type can be more powerful than your digital typefaces. I don’t have to do this but it is something to consider, I could even use my tablet to draw straight on to the computer if this style is preferred.
Nick Deakin
I came across Deakin’s work as he is a tutor of mine; although I have come across his work before in the past at events and online. What draws me to his work is how simple but effective it is through the use of colour and style.
His use of colour works well within his design as the contrast he uses creates a dramatic affect that instantly draws you to the designs. To the left is some of my favourites from his shop as his website is currently down at the moment. I chose some them such as the pizza as they look they could be emoji’s in a way and also it relates to the sense of belongingness as people can relate to a piece of pizza. Then if you look at ‘let it go’, it’s a simple message but it’s been made to mean so much more through the colours Deakin has used; this print is striking to the viewer and makes you take another look at it and think about it in more depth.
Moving on with my own work, after looking at Deakin’s work I will consider how a message can be conveyed by using colour and style. Also I have learnt that a contrast in colour can create a dramatic affect on how it is perceived.
