I took a visit to the brain pickings website and searched for visual storytelling as I may use statistics and facts in my campaign and I want to look at creative ways to present this information.
From this website I learnt that information can go on forever, you could be there forever trying to go through ever piece of information and essentially it is free so it is easily available. However putting it in a context and meaning is when it becomes valuable to the reader. We live in an age where we are becoming disconnected with information as there is a data overload. Below is a quote from the website...
“Over the past several years, our quest to extract meaning from information has taken us more and more towards the realm of visual storytelling — we’ve used data visualization to reveal hidden patterns about the world, employed animation in engaging kids with important issues, and let info-graphics distil human emotion. In fact, our very brains are wired for the visual over the textual by way of the pictorial superiority effect.
It would be ridiculous to try to express by curved lines moral ideals, the prosperity of peoples, or the decadence of their literature. But anything that has to do with extent or quantity can be presented geometrically. Statistical projections which speak to the senses without fatiguing the mind, possess the advantage of fixing the attention on a great number of important facts.” ~ Alexander von Humboldt, Political Essay on the Kingdom of Spain, 1811”
So from this I have looked at ways in which you can present information and I think the key point is that the form relates to the information that they are trying to get across and the paper ad to the right is a good example of this.
