This seminar was aimed towards the idea of work on micro briefs; as they small it gives you the chance to be creative and develop yourself.
Using a twitter account that generates briefs, as small groups we chose a brief; we then had 30 minutes to think of a concept and then produce an outcome in response.
This task was initially hard to tackle, as a group we didn't understand what parts of the brief meant. After a bit of light research it revealed that the topic was quite dark. It was about the pamphlet about in Ireland and how there was a lot of poverty and the author wrote about how families should produce babies and sell them off as food as to provide money. This pamphlet was make believe and the writer turned a sensitive subject in to something deemed as acceptable.
Our response was have a baby made of cake, with each body part separate and blood (jam) flowing out of them. Sections of the pamphlet would then be written on each of the body parts. It was an interesting outcome and slightly crazy but I think the idea of the seminar was encourage idea generation.
My thoughts
This seminar made me evaluate the way I work in my own practice, I feel at times I can be quite restrictive which isn't healthy for idea generation. I think that tasks like this could help me open up and be more creative; this is something I would consider doing again in the future.
