After creating the poster I developed the idea for this short video animation; the animation lasts for 25 seconds which is suitable to used in Spotify.
The whole aesthetic is similar to the poster as I wanted consistency throughout the campaign otherwise it may have felt a bit disjointed. I experimented with the typeface to see which would work best in terms of been bold and against which background. I eventually chose to used the filled in type against the yellow background as it was the most striking, and also related back to the poster which is part of the campaign as well.
The short video could be used on things such as Spotify for example. Spotify is a good example of where the video could be used as the target market will already be listening to music at this point and this will interrupt their session with the powerful message. Hopefully after seeing the advert they will listen more closely to the music that follows. A small improvement I would make would be to add a voice over so that if the user isn’t looking at screen they will still be able to hear the message.
