After doing initial research in emoji’s I feel that I narrowed my research too much and didn’t leave my creativity open to change and development. This is why that although I make consider the use of emoji’s in my work at the same time I won’t put a strain on the outcome to include them as I feel that it limits the progress I can make.
Some of the reasons I wanted to use emoji’s is that there are used within popular culture and have big part in our lives in this generation which is why I wanted the ad campaign to be current in its direction. However, from this I have realised that I didn’t just want them for this reason, I think I also wanted to use them to express emotion through the message that I’m trying to convey/ express to the mass audience as emoji’s are universally understood and accepted.
So moving on instead of forcing emoji’s within my design I should consider colour theory to see if I can get a message through by using colour. Nick Deakin does this well as his designs are fairly simple but through colour and type he is able to come across in a certain way without over complicating things. I have looked at typography in my research which I need to look into further in order to look for typographic styles that could suit my message and campaign.
