The campaign is all about raising awareness of the language that is being used in music today and by using this language it is making it seem acceptable to masses due to high status artists’ using the language.
I know that this type of language has been used in music for many years and so you may say why stop it now? Well it’s time for change; if you don’t make a point public how will it ever be spread, agreed with or in some cases cause a debate. So this is why I feel a campaign should be made, to raise awareness and highlight the problem in hand; I’m not saying that the campaign will change the music industry in a day but over time if this message is relayed enough it may actually start to create a difference in the way artists record their music.
The target audience for this campaign would be people who listen to this type of music for a start which is mainly of a rap, hip-hop origin. Other people who this campaign may be aimed at is adults with children and people who are avid listeners of music as these are the people who can make a change. The market who is interested in that music is the audience who is more likely to make a difference to future music if they stand up against the industry.
