After creating the initial ideas in a digital form and developing the idea further I have realised I need to start pin pointing what I actually want from the campaign so I started to map out where I was heading with it.
First I began by thinking what I would want to produce for it and the ideas that I came out with is a poster, bus shelter advert that could have interaction with the audience by having a QR code which would link up to a page with more info ( so the advert would make the audience want to read more), a billboard advert and side of bus advert for people on the move travelling which could extend to tube station advertisements, a flyer, fact-file and a booklet depending on how much information I can collate. Then I thought about will I need a logo for the campaign and a campaign name. This progress to looking a having a hash-tag as I know how influential social media is and how it would be beneficial to be on a social platform to spread the message.
The hash-tags I came up with are, listen, expose, the truth, expose the truth, expose the words, listen to the truth, listen to the words, reveal, de-tangle, own up, open up, respect and explicit. For me I think that the shorter hash-tags would work the best as they are easy to remember and type which is important when trying to spread a message as if it’s too much effort to do it some may be reluctant to help the cause.
Moving forward I will consider how the campaign can spread across all of the platforms so that they look consistent in design and looks a well rounded campaign.
