As it is a campaign I thought I need to have a company/organisation that the campaign has come from so I started to generate name ideas for the campaign. Granted some of the ideas I came up with weren’t suitable at all or were too long.
After speaking to peers and trusting my own opinion, I narrowed down the options to just two which were Truth and Power. The reason for choosing these was that I wanted my campaign to be both truthful and power which is why thought that these were the most fitting names for the campaign.
Before moving on to the computer I used the traditional method of using pen and paper to quickly generate ideas. I looked at trying to represent the way the words sounded; also for the truth name I experimented with the idea of incorporating an ear into the logo to connect with the listening aspect of the campaign. After drawing out ideas I decided that I would go with the name ‘truth’.
