Here is some more campaigns/ advertisements involving the use of emoji’s to connect with the audience.
The first example is WWF where emoji’s have been used to spark emotion and guilt towards the endangered animals. The emoji’s are being used to help encourage people to donate to their cause. I think that this will prove to be successful as the emoji’s are quite cute and make audience feel attached to the animals as they appear harmless and can’t defend themselves.
In the next advertisement Domino’s uses the simple pizza emoji in their marketing. Also it shows how the consumer can simply type the emoji to order a pizza; this is a clever advertisement as it is showing to the audience how quick and easy it is to order a pizza from them in comparison to other pizza delivery companies.
Finally Bud is creating a deep connection with it’s audience as they are using an important date in time/ history to promote themselves. By showing they respect the history of America’s independence they make themselves appear as a thoughtful company. This is something that consumers like; the fact that a company considers your personal lives, it creates this sense of loyalty.
From looking at all of these advertisements and campaigns I will take away the sense of belonging. This is what the emoji’s provide, a connection with its audience through mutual agreement/ acknowledgement and an emotional connection. This is why I want to consider the use of emoji’s in my own campaign.
