After looking at the Mcdonald’s billboards I soon realised that they had a TV advertisement involving moving emoji’s which is interesting. The advertisement was made for France but as there is no speaking in the video the message can be interpreted by a mass audience through the use of the emoji’s and visual content.
In the video it’s shows all these different types of people around a city and as we move through the video we start to realise they are gravitating towards the McDonalds restaurant. During the video without realising you get an insight in to the way technology is affecting conversations; for example in one scene a guy is on his phone whilst everyone around him in his group are conversing. Another example is where someone is taking a photo of their food to put on to social media; it’s as if every stage and element of their life has to be documented online.
I think the idea of animating the emoji’s is an interesting concept of bring them to life and it’s an easier way to express the emotions you feel towards Mcdonalds. Not only that, people can relate to the emoji’s as most of them are universal and you don’t need to know a particular language to be able to understand the intention.
The concept and element of being universal is something to consider when starting a campaign as if I want to reach the masses I will need to consider a way of reaching these people.
