I came across an advertisement by Evian that involved using a celebrity to boost their advert and brand. Using a celebrities can help to increase sales as if consumers have a good connection with the celebrity they will want whatever they are promoting whether they need the product or not, they will now want it because their favourite celebrity has it. Evian have been clever with who they have chosen to be the face of their campaign; Gigi Hadid is a young model which automatically links well to the live young message. The advert shows Gigi in the present moment and to the right is a young child replicating her image. To me this is saying if you have Evian you will be more healthy and thus be youthful. Gigi is a high status model and as she is currently dating former member of One Direction, Zayn Malik she is in the limelight even more recently. This makes it a good choice for Evian as she is high profile with high profile friends.
Thoughts
When creating an ad campaign you need to think of all aspects and how you can boost the campaign so that it reaches a bigger audience; this may be achieve by using high profile celebrities. In terms of my practice I can take this on board but I don't think that this is achievable for me to have connections or financial backing to support the use of a celebrity in my work.
