It started by the agency introducing themselves, talking about the advertising industry and how a brand looks can give an audience an opinion on the brand before even using their products/ services. They then went on to giving the group a brief which was a live brief; but is not one they are working on themselves.
The brief was to create a brand identity for a leisure resort in Huddersfield which involved creating a logo, poster and slogan/strap-line. In the future the government is looking to build a leisure resort which will have a ski slope, shops, restaurants, cinemas, bars, clubs, hotel and more; the proposed name for the resort was HD one, which could be changed if you wanted to. For this task we were asked to work in groups of five or less and we had 5 hours to complete the brief; I enjoyed having a small timescale and working in groups as it gave us all a feel of what it would be like working in industry with a short time to produce an outcome for a client.
In my group there was Becky Clark, James Betts, James Thornes and Stephen Bernstein; each member had an individual role but we all worked together to get the most out of the day.
First we started by brainstorming ideas for names as we weren't keen on the current name and we wanted to explore other ideas and possibilities for names. We looked in the area and came up with names relating to the area where the resort would be built and as the main feature of the resort is the ski slope we looked at names in relation to snow. The name we all agreed on for the resort was Aurora as it relates to the Northern Lights which is something that is magical, mind-blowing and amazing.
Then we moved on to looking at who our target audience would be and what they would want from the resort and the brand. We decided we would have three main audiences which are Sports Enthusiasts, Student (as its close to the university) and families.
After that we worked on what the purpose of the resort is and once we figured it out this led on to thinking about what our 'promise' to the audience would be. With these in mind it was then easier to start coming up with a slogan for the brand.
At the end of the day we had chance to present our ideas back to Sharp Agency; the feedback we received was really positive, they liked the direction we were heading in with the identity and would have loved to have seen more if we had of had more time. I was proud of the outcome the team create as we were struggling at the beginning to get it to all come together, but when we kept on trying the branding started to fall into place. Overall I was pleased with the as it gave me chance to develop my skills, work in a team and work under pressure due to the timescale.
