During workshop week I went to a logo workshop where a designer came in and talked to the group and then we were given the chance to choose from three briefs. We either had to design a logo for a children's juice bar, a silent hotel and an interactive pub. From the three options I chose the juice as it sounded interesting and a brief that I could work with in comparison to the other briefs that were given.
I started by coming up with names for the juice bar; at first I think I was going off the mark of the brief as although it is a juice bar, the designer said it doesn't necessarily mean that it is a healthy juice bar. This mind map was a good way getting all my first ideas and discarding the rubbish ones that I came across so that I could focus on the good ideas. From speaking to the designer I chose three names to develop further which were 'cucumber', 'chirpy' and 'berry good'; he liked them as they were fresh, playful and a play on words. For these three I started drawing out quick sketches for some logo ideas; it was a good way of getting ideas down on paper quickly. I think my favourite name was cucumber as you could play around with the imagery a lot compared to the name chirpy.
I enjoyed the workshop as a whole as it showed me the process of creating a brand/logo and it brought to light how you should get your ideas down on paper first before you move on to working on the computer as it is quicker and helps to eliminate rubbish ideas more effectively. The day as a whole was useful to me as a graphic designer as it gave me the concept of timescales, also I had to present my ideas back to the group, so it developed my presenting skills which will be useful for in the future.
