Contextual Portfolio - Honda Keep Up advertisement

I came across this advert whilst watching tv and it grabbed my attention unlike most advertisements that I don't pay much attention to; in a way i'm not quite sure why it was so gripping to watch. Although I think that the overall video is quite clever in the way it was put together.

The title 'Keep Up' is well related to the content of the advert; the audience is pushed to keep up with the type that flashes on to the screen. This fast paced type helps to communicate a message to the audience, this message being that the new Honda car can keep up with your lifestyle and would fit perfectly in your life. Although you have to concentrate on what is happening in the advertisement, it is also quite simplistic in design; which is a good point as if the background was overly complex it would distract from the message that they are trying to get across to the viewer. 

I'm not an animator or video director but I respect good design when I see it; I see this as a clever design and i'm in awe of the direction of the advertisement. I have found out that Widen & Kennedy London worked with ManvsMachine who directed the advert for the client Honda. 

This is what they have to say about the commercial;

'The speed-reading inspired commercial takes you a rapid journey through Honda's manifesto and their 2015 vehicle range. It's not your average car commercial...' 

Here are some stills from the commercial and the actual commercial;