Thursday, 19 February 2015

Process And Production - After Effects - Quote

In this next tutorial in to Adobe After Effects I was taught how to create Kinetic type; which means moving typography. The ten second video is split up in to three sections and I tried to make each section different to the previous one. At the start of the session we were taught the skills required and then we were given time to demonstrate these skills by creating the ten second animation.

First I began by collecting a quote from the internet; the quote had to be long enough for three pages and to last ten seconds, therefore the quote couldn't be too long either at the same time. To see how the video may look before producing it, I created three art boards in Illustrator to test out the layout, typeface, type point size and colour scheme. I chose to used Helvetica as it has modern appearance and worked well with my chosen colours. To add depth to the type I added a drop shadow behind the pink to make it pop more and make a bigger statement to the viewer. 











When I opened up After Effects I created a new composition to the size of 1920 x 1080 which was the same size as the artwork I previously created in Adobe Illustrator. To change the background colour to the same as the one I had chosen I went to 'layer' and then 'new' then 'new solid'; I created three solids for my quote to be written on to and they were set up so that they ran after each other in the timeline. Then using the text tool I copied my text from my illustrator file to save time; on the other hand I could just retyped the text again. 

Then I begun to add effects to the three sections of the quote by using the transform tools available to me. When I was on a transform option I used keyframes to add the effect; I clicked on the clock at the first keyframe and then after dragging the time line indicator and altering the position of the text I would click for the next key frame to mark this on the timeline. To make my text move on to the screen I used the position transform tool; I would select the text and then drag it along the screen to where I wanted its new position to be and I used keyframes to record the movement. Other tools I used were the rotation and pan behind the anchor tools; the rotation tool spins the text around from where the pan anchor is and the pan behind anchor tool allows you to move the object from the anchor point it has been given. You can move the position of this anchor point. After that I carried on adding effects to the quote using, position, scale, and opacity. 

Overall I feel it was beneficial doing this workshop as it will allow me to develop my skills over time and make me more confident using the program in the future. I will be able to use After Effect in future briefs if I feel that it is suited to the brief and depending on how confident I get with the program I could use it in my design career. 

Here is the final outcome;


Kinetic Typography from Jade Irving on Vimeo.