From looking at the JWT trends summary I will pick out ones of interest to me and go through them.
01) The first trend observation from JWT is that since 2013 the way we shop is changing due to the mobile technology. People are becoming more trusting in the online shopping world as they may have less time in their fast paced lives to go out and actually shop.
The problem of this in terms of a conversation is that its cutting out the human interactions which in my opinion is a healthy part of life. In terms of shopping in a physical store you can gain a opinion from the sales assistant and just having a general chat about your day at the counter which in turn I think can boost your emotions.
Although in a sense the conversation is completely dying out it’s becoming more of a digital/ virtual communication as the two worlds of digital and physical shopping unite. For example I have been on numerous websites where a window will pop up asking if you want to chat to an online helper.
02) Another observation is in relation to food and how it is becoming more of a concern to the government and organisations. In regards to how it is sold and made; this has come around after realising the battle with food shortages and costs rocketing.
Therefore in relation to the brief, food has started a conversation throughout the world and the word on everyone’s lips is sustainable. How can we be sustainable? A conversation can be used to come to a solution in this occasion to come to a positive change. This is how powerful a conversation can be, when it brings important people together it can make a big change to the way the world it run and utilised.
03) The third trend that started to become apparent and especially in recent years is the reliance on your mobile phone for everything.
The mobile phone provides connectivity and entertainment which is mainly provided through the internet feature on the phone. In most cases the internet is everything for some people and without it they feel cut off from society.
04) One of the trends highlights the need/ want for privacy just at the social platforms are nudging people to become more open about themselves. This could suggest that technology is going too far and a step back needs to be taken in order to regain some back privacy and will also allow people to appreciate what is around them. I have summarised two points in this section as I think it relates closely with idea of de-teching and removing ourselves from technology.
05) Another trend that has been highlighted is that the older generation is living longer and are thinking about what to do with their time. So its been noticed that markets are catering for the older population as well in terms of technology as they have more time and disposable income to spend.
