Seminar - Rob Lycett - My revised manifesto

Using the manifesto I looked at in the seminar last Friday I decided to be more brutal and redact more from the manifesto make it my own and below is the outcome of this; as you can see I have removed a lot more than my first attempt where I only removed a few words. This version stands for more than my first attempt as I feel it is more stripped back and raw. I think I redacted more this time as it was easier to remove the words using the computer and once I had removed the words I could read it back easier to see if it made sense. 

"The graphic designers been raised in a world in which the techniques of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. The market rewards it.

Encouraged in this direction, designers then apply their skill and imagination to sell. Commercial work has always paid the bills, but have now let it become what graphic designers do. This is how the world perceives design. Time and energy is used manufacturing demand for things that are inessential.

Many have grown uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen- consumers speak, think, feel, respond and interact.

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention.

Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.


Call for our skills to be put to worthwhile use. Today it is taken to heart."

Moving on from this I may choose to create my own manifesto from scratch which I feel will be extremely hard after looking at an existing one that I mainly agree with but I love a challenge.