Business and design have to work together for you to be successful. Business is very market focused - trying to find where the market is going and what the market actually wants. Market segments, market issues and end user aspects. Design requires research into ethical/social issues and macro environment issues. Keep in contact with it, be safe and comfortable with what you are asked to do. Target your design, focus your designs on the client and market views.
Communication issues - Shannon & Weaver model of communication:
sender - message - encode - transmit - decode - receive
What we are creating is a message, people have to understand it. All designs need to be able to speak to your target audience, it helps people appreciate. Once you encode it and send it you have noise and interference - e.g your website on the billboard has your email address at the bottom but it gets splattered in mood, thats interference, make sure the message is crystal clear! People might not understand because they're not interested, but they might understand what it is saying. Then they have to accept or disagree with the message. The sender is the company - the reasons for communication is driven by marketing which includes PR and Advertising. How do I package this message? what style? How am I speaking to you? You need to focus on a channel to direct the message to - e.g magazine, cinema, ambient etc. Think about the platform that the message is being displayed on as you'll need to reshape the advertisement if you are going from a magazine format to a billboard.
Mental state - sex, age, emotion, memory, experiences, learning, social, psychological - these can be problematic if not considered when designing.
Timing - take into consideration of whats going on in the world.
Senses - vision, humans need aspects of ultra violet light.
You need to understand the mindset of a person for your designs to be successful.
Confidence is a key issue - you have to sound confident in what you are talking about this way the people believe in your direction as they have bought in to you. Get them to ask questions, if they don't reply they have more than likely understood what you were trying to say - you were successful.
Know why! - Know why you choose the elements of your design.
BRAD - British Rate Advertising Data (on unilearn)
DCM - Digital Cinema Media
Brand Republic - things going off in design. the world? NEWS
My Thoughts
From this lecture I have understood that it is important to make sure that business and design work in harmony with each other; if you get this right you can be successful potentially. Also communication needs to be clear whether it is to the public (the audience) or the client. In terms of the client you need to make sure you know what they want from you whereas with the audience you need to consider what is happening around them and what is happening in the world at the current time. In terms of my own practice, I'm currently doing a conversation brief so I feel that this topic is extremely relevant as my message is quite controversial as I'm talking about the language used in music so I need to be careful on how I communicate this to an audience. It demonstrated to me that a design has to consider it audience when communicating a message before putting it out to the public as you need to make sure that you won't be offending anyone in the process. As design is influential, as a designer I need to be careful what my designs represent and communicate. Also during the lecture I was introduced to a few website which I feel will prove to be important to me on my design career journey as they will open me up to what is happen in the world as well as in relation to design. This knowledge will help me keep up to date with current situations and the design industry which in my opinion can only improve me as a designer and a person.
