I came across this advertisement on vimeo when browsing and I found it interesting; it's not something I could make as I don't have the skills required to produce something like this.
The reason I decided to document this advert was it's style; I like it's playful nature of the advert. It has been well thought out and gives the audience an idea on what they could do with their products, each scene links seamlessly on to the next one which helps to make it flow the way it does.
The colour scheme makes the advert what it is, in my opinion, as the injection of colour adds to the tone of the animation and without the vibrant colours I don't think the message would be conveyed as well.
Thoughts
Although i won't be able to do anything like this animation, what I will take away from this advertisement is how important tone can be to the narrative of a piece. Also I would like to try create something with this style in the future if possible.
Oreo "Play With Oreo" from Brand New School on Vimeo.
