Monday, 21 March 2016

Contextual Portfolio - Collide branding

I joined the collide exhibition branding team and although I couldn't commit much time to the project as I had my own projects I needed to really push, I still wanted to give my input and opinion on the direction of the branding since my work will hopefully be exhibited. 

The original colour scheme presented to the course wasn't taken well; I wasn't too keen on the colour scheme either so I decided to look for alternatives to present to the team. This is when I looked at Adobe Kuller, it allows you to search for colour schemes and then download them to your library. The exhibition was about showcasing young talent/ new designers, so when searching for colours I typed 'youth' and words of similar meaning. 

Thoughts
Below is some of the results, and although these colour schemes weren't chosen I'm excited to use them for my own projects. They have given me inspiration for my ongoing briefs; Adobe Kuller is definitely a tool I would and will be using in the future as it's nice to work with a colour palette, I also see them as mood boards which helps the design process.