At this stage I had a strong sense of where I wanted to go with the image of the campaign and therefore it was simple to produce a design for the tote bags as I already had the colour scheme and style.
I decided to go with the second tote bag design as the abbreviation of ‘royal opera house’ makes it look young whereas the full name gives off an older vibe even when its in the vibrant colours.
The bag had to be same colour as the contents so that it all tied together.
