
These adverts are still this time, I came across them when scrolling through social media and like with the previous post I was initially attracted by the colours used in the posters/banners.
The designs are quite clever as they use the product in the illustrative design; the biscuit is used/placed instead of something e.g it replaces an item of clothing or the world. This puts the product as the main focus without directly advertising the product; I find this to be a better way of advertising as you aren't forcing the audience buy Oreo's too obviously and allows the user to appreciate the design and style.
The idea of the biscuit being placed at the centre of all activities is a good idea; as no matter what or where you are, Oreo will be there for the customer.Again I'll mention the colour scheme, it's vibrant and playful which is well suited to the product and brand; I think that they have got this spot on.
Thoughts
I like this style and tone they have used and although I would like to try this out in my own practice, the time has to be right and tone has to fit the brief. I would to try have a go at illustration but I don't think that it is my strongest skill to date.