Digital Outcome
Activity Sharing App
I started to consider the logo for the app more and thinking about what icon and shapes would work. I thought a circle is an easy and simple shape to work with. The name I was working with was ‘activity planner’ which came from the activity organiser; due to having activity in the name I wanted to represent this visually in the logo. Therefore I started to look at running people outlines as a way of showing active.
In terms of colour I kept them grayscale to start with and then adding colour progressively. I liked the vibrant orange and blue, which I felt linked well with the energy of the app and brand direction.
