After having an assessment and time to review the project, it would appear that more development is needed to have more synergy in the outcomes.
So when thinking about what I could do to bring all elements together or potentially removing some of the distraction. I think that the main feature of this campaign is the vinyl, then the information and then finally the loyalty card. Initially I thought about getting rid of the loyalty card, but then after a rethink, I think it is still needed as this is the only feature that will continue to entice the target audience to keep coming back.
Then I thought about a way to get all elements out to the audience through one distrubiton so they are more likely to view all parts of the campaign. Which is when I thought about doing a give away tote bag; inside would be a small info guide/ poster, the loyalty card and a limited number would contain the limited edition vinyl set. This gives the campaign a bit of a buzz, excitement to see who will get the vinyl’s.
Style also needs to be considered to make the campaign more consistent rather than looking like different campaigns in one.
