This weeks guest lecture came from the guys at Brass Alt; I was interested in this talk as they may it fun to listen to, and engaging. Plus did I mention they brought sweets with them, that's always a winning combination!The guys talked a lot about the power of social media and if used correctly can have a positive impact on a company. The team work on social media campaigns and daily running of companies social accounts. They have worked with Haribo and responded quickly to any links to the brand, for example when Zayn, former one direction member tweeted about red Haribo they responded back with a visual which his fans loved. At brass they have software that will pick up it someone is talking about a brand and notify them is the person has a high number of followers; this is clever technology which is useful to brass so that they can keep update online.
Thoughts
I enjoyed this lecture and it taught me a lot about how to stand out in the industry and what is crucial to the success of getting a brands name known. I found it interesting to look at the social side of design which we often touch upon but never focus on it. I think that this area of design is becoming more and more important as everything is turning to digital.
