As a designer you are constantly looking out for what has already been done, what is working and how can this inform my own practice. Therefore when choosing this brief I chose to look at what the AKA agency already do for the ROH as they seem to like what they are currently doing and so I want to take direction from this and expand upon it. Although I feel that the design needs to have a modern approach in order to appeal to the stated market, I also feel that the ROH’s design identity must still be kept intact as it’s a well established and successful brand. Wednesday, 2 December 2015
YCN - AKA AGENCY
As a designer you are constantly looking out for what has already been done, what is working and how can this inform my own practice. Therefore when choosing this brief I chose to look at what the AKA agency already do for the ROH as they seem to like what they are currently doing and so I want to take direction from this and expand upon it. Although I feel that the design needs to have a modern approach in order to appeal to the stated market, I also feel that the ROH’s design identity must still be kept intact as it’s a well established and successful brand. 