After getting feedback I decided to create a quick mind map to explore different avenues that I could go down in order to engage the target audience.
I think that a information resource needs to be produced in order to inform the market of what is out there; some people are simply put off by going to the opera as they don’t know much about it. To get this information out they would need to make use of social media on a big scale. Could they have a snapchat account where they get the people involved in the production and the opera to document their day which may interest the audience to see the behind the scenes. I know they do behind the scenes videos on youtube already but this seems on a more personal level and not as polished and therefore they seem more approachable which is what the aims are.
Then in terms of the give-away, the user would have to sign up to a newsletter etc. which would give them information on the Royal Opera House, but then they get the chance to receive a limited edition which gives them incentive to sign up and find more out about the Royal Opera House.
