YCN - Loyalty cards development
To get the target audience interested they like to receive something back for doing something so I thought I could produce a loyalty card to get them to go in the first place and to get them to keep returning and building a relationship with the Royal Opera House.
Here are some quick sketches of the loyalty card idea; there is ones where the card would be stamped but I thing that the design would work best if it was a plastic card that can be scanned and monitored online.
To get the target audience interested they like to receive something back for doing something so I thought I could produce a loyalty card to get them to go in the first place and to get them to keep returning and building a relationship with the Royal Opera House. 
Here are some quick sketches of the loyalty card idea; there is ones where the card would be stamped but I thing that the design would work best if it was a plastic card that can be scanned and monitored online. 