Guardian Take
The cost of the average vinyl is £20 and can be even more if there are extras included such as a poster or a lyric booklet; this is a massive difference to buying the same album for £10 on CD. Yet the sales of vinyl’s is booking, for in stance in 2014 sales passed 1m in the UK for the first time in 20 years and the sales have been estimated to hit the 2m mark.
The music industry hasn’t faired well still since the rise in illegal downloading so the news of growth in the vinyl sector is some good news to the survival of the industry sales. Although many protest that vinyl is too expensive but if they were to be a little cheaper they would buy vinyl’s in abundance.
From this research it shows that there’s a real interest for vinyl’s and the market is growing and if the ROH were to follow this trend they would be seen as ‘keeping up with the times’.
Telegraph Take
Streaming services are actually helping the boom in sales of vinyl’s with the young generation as more and more people want to own a physical copy of something; they like the sense of owning something. I can agree with this as well; I want to create my own collection of vinyl’s like my parents have so I can show people in the future what I have collected. In a sense it like have a insight to you with what is in your collection.
It shows how much more popular vinyl’s are becoming as big retailers such as Tesco are beginning to stock 12” records in store.
So from looking at this research it shows that the young generation are interested in vinyl’s for a need to own a permanent copy and to collect records; which is why I think a limited edition set of vinyl’s would be a good idea to give as it relates to music/opera and what’s current at the moment. To grab the attention of this 20-30 year old market you have to first get them interested in something that they already actively which is to collect records.
