At this stage in the project I wanted to get an idea of what actually would interest people into going to the Opera as I have my own views but this may not be the views of the rest of the target audience.
So I decided to do a twitter poll and managed to get 90 votes from people aged 20 -30. From the result of the poll it was clear that the target audience want ticket prices to be lower which is something that would have to be discussed with the ROH before promising this to the market. Therefore after that point I think I need to focus on the idea of a free give-away and giving the audience a better insight into the world of opera. Although the market should be cultured I think that they would benefit from an information resource. As for the free give-away I was thinking of giving away limited edition vinyl’s of the opera as vinyl’s are quite popular currently with this target market so it would be something to get them interested initially.
