When going through the ROH guidelines for the brief I came across these existing examples of the way they advertise shows which was interesting to see their general style.
From looking at these it is obvious that they try going for a stripped back approach in order to make a presence in the modern market. Although I think that this is going in the right direction I feel that they need to add another element or look at the channels they put these through. What is key to note is the attention to contrast within each of the posters; there is a strong contrast between the type to the background and the subject. In the guidelines it is made clear that the image/ subject shouldn’t obstruct or distract too much from the information on the poster etc. Therefore this needs close consideration when designing so that there isn’t any overly distracting imagery towards the bottom as that’s where the majority of the type is. Although I could add a shadow to the bottom like in the bottom left poster.
As the ROH brand is well established I will have to adhere to the brand guidelines which they have set out which can have it’s positives as well as negatives as you can imagine. The positive being that you know how they want the advertisements to look, on the other hand you could see this as a restriction on freedom to create but we will see when I progress to the development stage.
