Here are the initial stages of developing a loyalty card; I have stuck with the colour scheme of the ROH so that it is instantly relateable to the brand identity.
I have played around with using the building as a main feature and played with type on the card.
Here are the initial stages of developing a loyalty card; I have stuck with the colour scheme of the ROH so that it is instantly relateable to the brand identity.
Here I have looked at creating a loyalty fob just like in my research where there was a hat one that you could attach to your keys.
I think that this is a good idea to pursue and as a quick note I think that the darker colour scheme works better than the red and white so I may explore this combination further in my designs.

