Sunday, 6 December 2015

YCN - Loyalty card development

Here are the initial stages of developing a loyalty card; I have stuck with the colour scheme of the ROH so that it is instantly relateable to the brand identity. 


I have played around with using the building as a main feature and played with type on the card. 







Here are the initial stages of developing a loyalty card; I have stuck with the colour scheme of the ROH so that it is instantly relateable to the brand identity. 

I have played around with using the building as a main feature and played with type on the card. 

Here I have looked at creating a loyalty fob just like in my research where there was a hat one that you could attach to your keys. 

I think that this is a good idea to pursue and as a quick note I think that the darker colour scheme works better than the red and white so I may explore this combination further in my designs.