From first looking at the brief it appealed to me on many levels in the sense it chance to reinvent the Royal Opera House and I fall in to the target market they want to reach. Much like their target market I have similar views and opinions on opera and I haven’t been remotely interested in the opera myself so I thought this would be interesting to make the Royal Opera House more appealing to me and thus appealing to the target market.
I see this brief as a campaign and a way to send out a message to the consumer so I began to think about how I could draw attention to the campaign. Initial thoughts were that people like free things and if you want people to get interested in the opera which can be expensive to go, you need to draw them in by giving them stuff, making them feel part of something. As in my opinion to be interested in the opera at times you have to be part of that culture and life to be accepted in to it and therefore as I designer I need to dispel this notion and think of a solution that will make the target market involved.
To the right is an exploration of ideas that I went through. I had the idea of the opera looking as if it is bursting with life and this is where you’d have party poppers to give away which would explode with illustrations based on each opera. Another idea was in relation to connecting with music on another level and tap in to the market of collecting music through vinyl’s etc.
