I have thought about a loyalty card system to get the target market engaged with the Royal opera House so I had a look at what cards/ loyal cards I had myself to get inspiration.
All of the cards are pretty similar and simple. Most of them connect to an online service as they are scanned / swiped so that there is a record of their interaction. I like the idea of having one that can be attached to your keys like the hat on the end as it is a constant reminder when they pull their keys out and the hat is an interesting shape. I could play around with this idea by sketching it out and then developing it further on the computer.
